March 2017 Call-To-Action: Go Out and See a Show!
Live music has a very enchanting quality to it. Seeing an artist live is unlike any other experience on earth. It can evoke all sorts of responses and emotions, as well as create lasting memories. All of this is true for music fans, but it is also true on the flip side for the artists themselves. Touring and playing live for fans is a highlight of the job for many artists.
Move beyond the rainbows and smiles and warm fuzzies of live music, though, and a real necessity emerges for artists. The current state of the music industry is one where a majority of artists' main revenue stream comes from touring and its offshoots (think merch, meet-n-greets).
There are a thousand and half reasons why this is the case, but the big one people think of is the way we consume music. We are not buying physical CDs or even digital MP3s. We are all streaming music. Spotify, Apple Music, Tidal, SoundCloud, Pandora. This undoubtedly relates to revenue for artists, but not at the margin and volume that existed in decades past.
So what does this all mean? It means that fans need to support musicians they like with cold, hard cash. For our call-to-action this month, The Wimpact is encouraging everyone to go out and buy a concert ticket. Finally go an see that artist you listen to 500 times a day on Spotify!
Specifically, go see a woman or woman-fronted group. It matters. A lot. We get to vote with our dollars for what we want the music industry to be. We as The Wimpact should all be voting for an industry where more women are able to tour successfully and safely, and that starts with us showing the higher ups in music that there is a very real demand for women artists.
Annnnd back to the rainbows and smiles and warm fuzzies of live music real quick. How awesome does it sound to get your friends together on a Friday night to go see some great live music and be fighting for feminism? Sounds likes a pretty great Friday to us.
Now go out and see some shows, plus check out our recommendation list for some ladies you can see out on tour this spring!
Peace, Love & Rock N Roll,