May CTA: Do Not Go Easy on HARD Summer
Last month, our call-to-action asked all Wimpact members to ‘Fest Your Best’. With festival season just kicking off in April with Coachella, Tortuga, Jazzfest and Stagecoach, it seemed as good a time as any to introduce the following actions we should all do at festivals this year: 1) Be an active bystander, 2) Dress consciously, 3) Support women artist through power in numbers and 4) Understand onsite safety resources available to you.
Then, to kickoff the month of May, HARD Summer released their annual lineup announcement trailer. Watching it causes one to have no words in reaction, yet at the same time, a whole fuck ton of words, actually. Here are some of our words and thoughts, but don’t read until you watch the trailer HERE and form your own opinion:
The HARD Summer trailer is a shining example of the catch-22 that is the advancement of women in music (and any industry, for that matter). On the one hand, HARD Summer actually heard the criticism that essentially every festival has faced about the lack of women on their lineups. They took that criticism in stride and included more female artists in their 2017 go around. This is the tangible part and an improvement, no less.
However, this is a catch-22, remember? We got the increased amount of women on the lineup we asked for, but then we also got this shit video demeaning those same women. And hey - we get it. There is very clearly air of sarcasm in this video that tries, but fails at mocking the patriarchal BS of the music industry. What the trailer actually comes across as, though, is a sad pat-on-the-back for doing the bare minimum.
We almost forgot about the most hilariously horrifying part of the whole trailer. For HARD Summer claiming to be so inclusive of “girls” on their lineup, the first female artist on the roster is not listed until nearly 5 minutes into an 8 minute video. Do better.
Ultimately, we thank you, HARD Summer, for booking more women this year. But how about for the 2018 edition you book us at a higher rate than this year’s 23% of your lineup? How about you also do so as a point of pride, a point of distinction that other festivals should strive for? Not as a kitschy joke or mockery.
Oh, and hey Wimpacters! This month, we are re-upping. We are making this month’s call-to-action an expanded and more urgent version of our April CTA. We are asking all members to go to festivals this summer, with an emphasis on last month’s Tip #3 - Support women artist through power in numbers. It seems even more crucial to do so now, and you will be hearing all about this throughout this month’s newsletter.
So go to every festival under the sun and support women. Go to HARD Summer and support the shit out of Anna Lunoe, Charli XCX, Nina Las Vegas, Ellen Allien, Uffie, Gina Turner, DJ Heather B2B Collette, Sita Abellan, GG Magree, CRAY, Jubilee, Qrion, Masha, Whipped Cream, Tinashe, J. Philip, Kim Ann Foxman, Nancy Whang, Louisahhh, Tink, Madam X, Kittens, J Worra, Uniqu3 and the Deux Twins.